{"id":3309,"date":"2025-07-28T11:04:49","date_gmt":"2025-07-28T16:04:49","guid":{"rendered":"https:\/\/sarahmiller.co\/freshmarketing\/?page_id=3309"},"modified":"2025-07-31T11:04:43","modified_gmt":"2025-07-31T16:04:43","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/sarahmiller.co\/freshmarketing\/brand-strategy\/","title":{"rendered":"brand-strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff2ff&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_color=&#8221;rgba(0,109,193,0.5)&#8221; top_divider_height=&#8221;120px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; border_color_top=&#8221;rgba(0,109,193,0.5)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sarahmiller.co\/freshmarketing\/wp-content\/uploads\/2025\/07\/fresh-brand-strategy-personal-brand-strategy-workbook-scaled.jpg&#8221; alt=&#8221;Bring Your Brand to Life &#8211; Brand Strategy Workbook&#8221; title_text=&#8221;fresh brand strategy personal brand strategy workbook&#8221; url=&#8221;https:\/\/www.etsy.com\/listing\/1889446128\/brand-strategy-workbook-bring-your-brand&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; filter_hue_rotate_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221; filter_hue_rotate__hover_enabled=&#8221;on|hover&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;https:\/\/www.etsy.com\/listing\/1889446128\/brand-strategy-workbook-bring-your-brand&#8221; button_text=&#8221;GET THE WORKBOOK&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#FF7630&#8243; button_border_width=&#8221;0px&#8221; button_letter_spacing=&#8221;13px&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;100px||||false|false&#8221; button_border_radius_tablet=&#8221;&#8221; button_border_radius_phone=&#8221;&#8221; button_border_radius_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ff8d54&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_radius__hover_enabled=&#8221;on|hover&#8221; button_border_radius__hover=&#8221;3px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;about&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-10px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Start with Brand Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; ul_line_height=&#8221;1.5em&#8221; width=&#8221;89.3%&#8221; custom_margin=&#8221;||95px|64px|false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>Start with Brand Strategy<\/b><\/p>\n<p>Helping clients develop their brands for something like twenty years, I noticed what is automatic and intuitive in <a href=\"https:\/\/sarahmiller.co\/freshmarketing\/\" target=\"_blank\" rel=\"noopener\">that context<\/a> doesn\u2019t necessarily translate to my own brands.<\/p>\n<p>I wished I could have that same level of effortless confidence\u2014that simple knowingness\u2014when it came to my own projects. Developing and promoting someone else\u2019s business was infinitely easier.<\/p>\n<p>That\u2019s why I returned to the roots of marketing design\u2014brand strategy.<\/p>\n<p><strong>If you\u2019ve ever felt lost or overwhelmed with promoting yourself\u2014or just wished it was easier and more automatic\u2014this workbook is for you.<\/strong><\/p>\n<p>Whether you already have a brand you want to scale or transform\u2026 or, you have an idea percolating and you\u2019re not sure how to get it out of your dreams and into the light of day\u2026 I created this workbook for you.<\/p>\n<p>This guide was designed to bring the chaotic creative process into a more streamlined framework\u2014simple, and easy to use. It was designed to move you forward with grace, so that in every marketing project\u2014and decision going forward\u2014you will have already thought out the answers. Your route will have already been established. Your creative team will already be on the same page.<\/p>\n<p>Before designing or writing anything, I encourage you to start by putting in the work of creating a solid strategy for your brand. Take the time to build a strong foundation\u2014with intention, alignment, and purpose\u2014before you do anything else.<\/p>\n<p><strong>This workbook will help you\u2026<\/strong><\/p>\n<ul>\n<li>Create a cohesive and coherent brand that grows with you<\/li>\n<li>Stand out from the crowd<\/li>\n<li>Create more compelling content, ads, and marketing materials faster<\/li>\n<li>Design your brand identity more easily<\/li>\n<li>Cut down on decision fatigue<\/li>\n<li>Save time and money when directing writers and designers<\/li>\n<\/ul>\n<p><strong><br \/>Printable instant download.<\/strong><\/p>\n<p><strong>Eight powerful, clarifying, and time-saving worksheets.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff2ff&#8221; custom_padding=&#8221;||||false|false&#8221; 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